A clear, squat bottle festooned with stylized steam (Reyka is the Icelandic word for geothermal steam). The vodka itself was clear and completely sediment free - as much as we wanted to see chunks of lava rock in there.
Not a huge nose on this guy. Smelled like booze - not much more to it than that, really, but we caught a hint of something sweet there too.
The biggest flavors here were lemons and pepper, but they didn't get in the way of a nice straightforward vodka flavor with a smooth finish. The lingering taste was the spice of pepper, and we could see Reyka making a kickass Bloody Mary. We guess filtering vodka through lava rocks works - it's a good, solid neutral spirit with some nice character we don't often taste in more conventional distillation methods.
Definitely worth picking up for a night of mixing up vodka cocktails or even sipping on the rocks.
*Bottle only shipped, not outer cardboard packaging.